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    Job Detail
    Position: Marketing Director
    Company: global industry leader in total metering solutions
    Reward: 50000.00
    Serial NO.: los10253 Annual Salary: 120-150万
    Trade Class: 机械与自动化 Job Class: 市场销售
    Number of Hiring: 1 Major Requirements:
    Work Place: 北京 Foreign Language: 英语
    Sex Preference: Degree Requirements: 本科
    Release Date: 2012-10-25 Work Experience: 12年
    Position Statement:

    1. Develop a product roadmap that complements global and local product vision
    2. Work closely with Customer Organization to ensure business growth in key market segments by identifying and responding to local marketing needs and opportunities
    3. Work closely with R&D to ensure products are developed in the direction of business strategy.
    4. Lead the strategic product marketing and management programs to ensure the competitive positioning of the company’s product offerings particularly against local competitors
    5. Strategically manage the integrated marketing communications program including relevant marketing promotions, trade shows and exhibitions and revenue initiatives for the organisation
    6. Actively work with other functions on issues that affect development of the business including technology, cost trends, loading, product development, quality issues etc.
    7. Drive marketing communications to ensure best in class collateral for campaigns in print, electronic and web based media
    8. Liaise proactively with Sales and Operations to develop sales forecasts and inventory management strategies
    9. Represent the company with industry stakeholders to provide a professional and credible image
    10. Provide direction for mapping products through their respective life cycles to ensure achievement of the company’s overall product vision and strategy
    11. Develop, implement and monitor the broad policies for development of new products and services and plans for China
    12. Undertake the branding of new products and services to ensure they meet the overall company strategic direction
    13. Run beta and pilot programs with early stage products and samples
    14. Lead strategic planning and implementation of product discontinuation
    15. Liaise with CEO China on issues concerning marketing and product management with specific focus on market requirements, market share, market volume, price levels, orders and anticipated orders, resources, outlook, promotions, competitor activity
    16. Gather intelligence regarding products and services, competitors and vendors in the market and provide solutions for products and services to penetrate these markets
    17. Complete people management system processes for direct reports including performance feedback and appraisal, annual objective setting, salary planning, training and development initiatives and talent management

    Professional Demand:

    岗位要求:
    学历要求:本科或以上
    性别要求:不限
    语言要求:英语 + 普通话
    专业要求:不限
    年龄要求:30-50
    工作年限:12年以上

    任职资格的具体描述:
    1. Relevant tertiary qualification in business or marketing related discipline. A technically biased undergraduate degree would be well regarded.
    2. Marketing and brand management at a senior level (5-8 years)
    3. Strong leadership track record of delivering results in a B2B focused environment;
    4. Commercial astuteness – significant commercial business experience and knowledge;
    5. Thorough knowledge of marketing fundamentals, value proposition development, new offer development, customer service, market and competitive analyses and the ability to implement integrate campaigns into all market segments
    6. A practical, demonstrable knowledge of developing and translating product positioning to different audiences;
    7. Personal presence , strong influencing skills and outstanding communication skills;
    8. The ability to lead, motivate and energies people to co-operate and perform to well defined action plans;
    9. Change management – ability to operate in dynamic environment and act as agent of change within and strong influencer within client organizations

      

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